Former U.S. President Donald Trump's mysterious new crypto business plans to offer access to "high-yield" opportunities, according to a clue embedded in the website for the project called World Liberty Financial.

Metadata on worldlibertyfinancial.com says "the only crypto DeFi platform supported by Donald J. Trump" will connect users to "decentralized finance's best tools for secure, high-yield crypto investments." It calls on users to "join the financial revolution today!"

A trademark filed for World Liberty Financial in mid-July also points to an association with DeFi. The lawyer who filed the trademark papers, Alex Golubitsky, confirmed to CoinDesk on Thursday that the trademark relates to Trump's crypto ventures and directed further inquiries to a press office associated with worldlibertyfinancial.com.

.@worldlibertyfi pic.twitter.com/mwhVIzPJyq
— Donald J. Trump (@realDonaldTrump) August 29, 2024

Trump and his son Eric have been teasing World Liberty Financial as the Republican presidential candidate's latest foray into crypto. Earlier this week, Trump launched a fourth NFT collection in a bid to repeat his previous million-dollar successes selling crypto collectibles. He is also separately promising to make the U.S. the "crypto capital of the planet" if elected.

The press office for worldlibertyfinancial.com did not respond to a request for comment.

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Danny Nelson

Danny is CoinDesk's managing editor for Data & Tokens. He formerly ran investigations for the Tufts Daily. At CoinDesk, his beats include (but are not limited to): federal policy, regulation, securities law, exchanges, the Solana ecosystem, smart money doing dumb things, dumb money doing smart things and tungsten cubes. He owns BTC, ETH and SOL tokens, as well as the LinksDAO NFT.