Media empire Fox Corp., the parent of Fox News, has tapped the blockchain project Polygon to combat AI-generated media stories or deepfakes – with an automated tool that helps to authenticate bona fide articles and images.

Fox released on Tuesday an open-source protocol called “Verify,” specifically used to establish the origin and history of registered media, built on Polygon’s proof-of-stake (PoS) blockchain. Verify, currently still in beta, is also supposed to help bridge AI platforms with media companies.

According to a press release, Verify was developed by the technology team at Fox, and is supposed to allow readers to know where certain images originated from.

Welcome to the Polygon ecosystem, Fox Corporation!

Today is the public beta release of Verify, an open source protocol that makes it easy for media companies to register content, like images, videos, and text, so that consumers can confirm their authenticity.

Built by Fox…
— Sandeep AggLayer. polygon 💜 (@sandeepnailwal) January 9, 2024

“On Verify, publishers can register content in order to prove origination,” the press release said. “Individual pieces of content are cryptographically signed onchain, allowing consumers to identify content from trusted sources using the Verify Tool.”

Terms of the partnership weren't immediately disclosed, including if Polygon is paying Fox in connection with the partnership or vice versa.

Fox Polygon AI Artificial Intelligence Polygon labs

Margaux Nijkerk

Margaux Nijkerk reports on the Ethereum protocol and L2s. A graduate of Johns Hopkins and Emory universities, she has a masters in International Affairs & Economics. She holds a small amount of ETH and other altcoins.