After months of anticipation, Emmy-winning “Rick and Morty” co-creator and producer Dan Harmon’s latest adult-aimed animated television show “Krapopolis” is set to release in the fall.

According to a press release, TV network FOX will air the first two episodes of the show on Sunday, September 24, following its NFL doubleheader that day. The next week the show will join its “Animation Domination” programming block and will follow “The Simpsons” at 8:30 p.m.

“Krapopolis,” a comedy series that centers on a family of humans, gods and monsters in Ancient Greece, features voice actors including “Ted Lasso” star Hannah Waddingham, “The IT Crowd” star Richard Ayoade, “The Midnight Gospel” actor Duncan Trussell and Matt Berry from “What We Do in the Shadows” among its high-profile cast.

The show’s content will be influenced by fans who own a Krapopolis Krap Chicken – a non-fungible token (NFT) that allows holders to vote on show components, see exclusive token-gated content, participate in gamified experiences like scavenger hunts, access a Discord channel and attend in-person events with the cast. Krapopolis is operated by FOX’s Web3 entertainment company Blockchain Creative Labs, and is the network’s first blockchain-based series.

Krapopolis released its Krap Chicken NFT collection in August 2022, and cost 0.18 ETH, or $336, to mint on the show’s website. According to data from NFT marketplace OpenSea, although the collection has raked in 512 ETH – over $956,000 in secondary sales – the collection’s floor price is trading below its mint price at 0.0824, or $154 ETH.

In March, upon the news of the collection’s renewal for a third season, the floor price of the Krap Chicken NFT cost 0.11 ETH, about $170 at the time. The lower price reflects the NFT winter that has chilled many leading collections including Bored Ape Yacht Club, whose price sank to a 20-month low last week.

Despite lower prices, many entertainment creators and industry executives are turning to Web3 as a mechanism to disrupt traditional Hollywood production regimes. In April, Web3 entertainment company Toonstar released “Space Junk” starring "Napoleon Dynamite" actor Jon Heder that allows fans to engage with the intellectual property (IP) of the show through NFTs.

FOX did not respond to CoinDesk’s request for comment.

Web3 NFT TV Fox Entertainment Krapopolis Rick and Morty

Cam Thompson

Cam Thompson was a Web3 reporter at CoinDesk. She is a recent graduate of Tufts University, where she majored in Economics and Science & Technology Studies. As a student, she was marketing director of the Tufts Blockchain Club. She currently holds positions in BTC and ETH.