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    Ad

    CoinDesk Podcasts

    Gen C

    Beyond Brick-and-Mortar: Walmart's Innovative Approach to Reaching New Audiences

    Walmart's Justin Breton reveals how the retail giant is reinventing itself for the digital age through immersive commerce and virtual world experiences.

    Gen C
    Listen on:

    Hosts

    Sam Ewen

    Sam Ewen

    Avery Akkineni

    Avery Akkineni

    In this episode, Justin Breton, Director of Brand Experience and Strategic Partnerships at Walmart, discusses the company's foray into digital platforms like Roblox and their new immersive commerce destination, Walmart Realm. Justin shares insights on partnering with creators, introducing real-world commerce in virtual environments, and Walmart's approach to innovation. He also touches on the company's strategy for engaging younger audiences and their cautious approach to implementing AI technologies.

    Links mentioned from the podcast:

    Watch this episode on video:

    Follow us on Twitter:

    "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

    Episodes

    Beyond the Frame: The Future of AR with Snap's Resh Sidhu
    Dumb Money's Chris Camillo on Spotting Trends and The Future of Investing
    Sony's Blockchain Bet: Empowering Creators in the Web3 Era
    The Power of Digital Ownership and The Blueprint for Web3 with Yat Siu
    What We’re Reading: The Books Redefining Marketing and Innovation
    How The World Works: Financial Innovation in Blockchain and AI with Visa’s Vanessa Colella
    From LOLPics to Web3: 9GAG's Ray Chan on the Evolution of Memes
    Traditional Marketing Meets Crypto Innovation with Binance’s CMO Rachel Conlan
    Memes Are Serious Business: Licensing, AI and Digital IP with Liz Hagelthorn of SmarterLicense
    The Final Squiggle: Erick Calderon on Art, Community and Spreading Joy in Web3