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    Ad

    CoinDesk Podcasts

    Gen C

    Traditional Marketing Meets Crypto Innovation with Binance’s CMO Rachel Conlan

    Rachel Conlan, CMO of Binance, discusses the company's marketing strategies, challenges in crypto adoption and her vision for the future in this week’s episode of “Gen C”.

    Gen C
    Listen on:

    Hosts

    Sam Ewen

    Sam Ewen

    Avery Akkineni

    Avery Akkineni

    In this episode, we speak with Rachel Conlan, Chief Marketing Officer of Binance, the world's largest cryptocurrency exchange. Rachel discusses Binance's strategies for attracting new users, the importance of education in crypto adoption, and the role of brand partnerships in the industry by shedding light on their partnership with Cristiano Ronaldo. She also shares her vision for the future of Binance and the broader cryptocurrency landscape.

    Links mentioned from the podcast:

    Watch this episode on video:

    Follow us on Twitter:

    "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

    Episodes

    Beyond the Frame: The Future of AR with Snap's Resh Sidhu
    Dumb Money's Chris Camillo on Spotting Trends and The Future of Investing
    Sony's Blockchain Bet: Empowering Creators in the Web3 Era
    The Power of Digital Ownership and The Blueprint for Web3 with Yat Siu
    What We’re Reading: The Books Redefining Marketing and Innovation
    How The World Works: Financial Innovation in Blockchain and AI with Visa’s Vanessa Colella
    From LOLPics to Web3: 9GAG's Ray Chan on the Evolution of Memes
    Memes Are Serious Business: Licensing, AI and Digital IP with Liz Hagelthorn of SmarterLicense
    The Final Squiggle: Erick Calderon on Art, Community and Spreading Joy in Web3
    Beyond Brick-and-Mortar: Walmart's Innovative Approach to Reaching New Audiences