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    Ad

    CoinDesk Podcasts

    Gen C

    Beyond the Frame: The Future of AR with Snap's Resh Sidhu

    Resh Sidhu of Snap discusses how Snapchat's AR and AI innovations are reshaping social media and brand connections.

    Gen C
    Listen on:

    Hosts

    Sam Ewen

    Sam Ewen

    Avery Akkineni

    Avery Akkineni

    In this episode, we're joined by Resh Sidhu, Global Director of Arcadia at Snap. Resh takes us through Snapchat's journey in AR technology, from dog-ear filters to groundbreaking projects like NYX's Beauty Bestie. She discusses how Snapchat is leveraging AI to democratize content creation and explains why the platform continues to resonate with both Gen Z and Millennials.

    Links mentioned from the podcast:

    Watch this episode on video:

    Follow us on Twitter:

    "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

    Episodes

    Dumb Money's Chris Camillo on Spotting Trends and The Future of Investing
    Sony's Blockchain Bet: Empowering Creators in the Web3 Era
    The Power of Digital Ownership and The Blueprint for Web3 with Yat Siu
    What We’re Reading: The Books Redefining Marketing and Innovation
    How The World Works: Financial Innovation in Blockchain and AI with Visa’s Vanessa Colella
    From LOLPics to Web3: 9GAG's Ray Chan on the Evolution of Memes
    Traditional Marketing Meets Crypto Innovation with Binance’s CMO Rachel Conlan
    Memes Are Serious Business: Licensing, AI and Digital IP with Liz Hagelthorn of SmarterLicense
    The Final Squiggle: Erick Calderon on Art, Community and Spreading Joy in Web3
    Beyond Brick-and-Mortar: Walmart's Innovative Approach to Reaching New Audiences