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    CoinDesk Podcasts

    Gen C

    Memes Are Serious Business: Licensing, AI and Digital IP with Liz Hagelthorn of SmarterLicense

    In this episode, we explore how memes are reshaping the digital landscape and learn about innovative content licensing strategies with SmarterLicense founder Liz Hagelthorn.

    Gen C
    Listen on:

    Hosts

    Sam Ewen

    Sam Ewen

    Avery Akkineni

    Avery Akkineni

    Liz Hagelthorn, founder and CEO of SmarterLicense, joins the pod to discuss the intricate world of meme culture and content licensing. With her extensive background in managing viral meme accounts and working with creators, Liz shares invaluable insights on monetization strategies for creators and the evolving landscape of digital IP. The conversation touches on AI's impact on content creation, effective brand engagement with memes and surprising parallels between meme economics and cryptocurrency trends.

    Links mentioned from the podcast:

    Watch this episode on video:

    Follow us on Twitter:

    "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

    Episodes

    Beyond the Frame: The Future of AR with Snap's Resh Sidhu
    Dumb Money's Chris Camillo on Spotting Trends and The Future of Investing
    Sony's Blockchain Bet: Empowering Creators in the Web3 Era
    The Power of Digital Ownership and The Blueprint for Web3 with Yat Siu
    What We’re Reading: The Books Redefining Marketing and Innovation
    How The World Works: Financial Innovation in Blockchain and AI with Visa’s Vanessa Colella
    From LOLPics to Web3: 9GAG's Ray Chan on the Evolution of Memes
    Traditional Marketing Meets Crypto Innovation with Binance’s CMO Rachel Conlan
    The Final Squiggle: Erick Calderon on Art, Community and Spreading Joy in Web3
    Beyond Brick-and-Mortar: Walmart's Innovative Approach to Reaching New Audiences